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What is Search Engine Optimization (SEO)?

SEO is a marketing strategy geared toward enhancing visibility in organic (non-paid) search engine results. SEO entails both creative and technical components required to enhance rankings, drive traffic, and increase brand awareness in search engines. There are many elements to proper Search Engine Optimization, from page content to external linking structures. SEO can sometimes be as simple as ensuring your site structure is easy to crawl and understand by search engines.

An important note to remember, SEO is as much about catering to people as it is to search engines. Proper SEO is about understanding the demand of people searching online and supplying that demand. This is fulfilled by providing the answers they are seeking, analyzing the words they are using, and providing the types of content they seek. A successful SEO strategy will provide high-quality content brings real value to visitors.

In short, SEO is about making a website easier for search engines to understand and making a site visit more enjoyable for people as well. At Texas National Marketing we believe these principles go hand-in-hand.