Is your website not ranking on GOOGLE?
Getting a website to rank on google is becoming more difficult and more competitive everyday. There are many factors that search engines like google use to determine which sites rank the highest.
A large majority of websites are missing out on capitalizing opportunities to gain more leads through company websites. Are you one of these companies?
Search Engines rely on many factors to rank a website. Texas National Marketing knows which ones to check and reviews them and more to help identify problems that could be holding your site back from it’s full potential.
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Why Is An SEO Analysis Important
For keyword optimization - Are keywords used properly in your site, and if so, are they externally linked properly?
For increasing traffic - The most important factor of a website is site traffic. Knowing where traffic is coming from is essential to making the proper changes and increasing traffic volume.
For checking links - Good links are a plus for a website; however, bad links can be detrimental.
For organic content - Finding and Eliminating unrelated content is important because it confuses google and potential clients.
SEO Is Not Everything, But It Sure Helps
Believe me, you, me, we don't just rely on SEO to boost sales, but it's a great place to start.
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Key On-page SEO Analysis Factors
The title tag is the most important SEO factor for a page. Each page should have its keyword at the beginning of the title tag.
The title tag should include modifiers. Modifiers such as "2018", "best", and "review", assist with the rank for long-tail keywords.
Each page title should be wrapped in an <h1> tag. The <h1> tag informs search engines what each page is about.
Include Multimedia on each page. Engaging images, videos, and animations, can hold visitors longer and reduce bounce rate.
Include subheadings with <h2> tags on each page. Your main keyword should be in at least one subheading.
Keyword placement should be within the first 100 words on a page. This tells search engines that the content is about the keyword.
Provide a responsive designed site. In 2015 Google started penalizing site that are not formatted for mobile devices.
Provide outbound links on each page. Linking to relevant external pages helps to informs google what a page is about.
Provide Internally Links. Provide (2-3) href links to internal pages. This is an opportunity to provide backlinks to yourself. It also helps in building more page traffic internally.
Boost Site Page Speed. Google uses page speed as a ranking signal. With that said visitors usually will not wait longer than 4 seconds for a page to load before they jump ship.
Distribute LSI keywords. LSI keywords are synonyms to your main page keyword.
Image Optimization. Make sure every image has the keyword in its alt tag.
Provide Social Sharing Buttons. Social sharing and engagement boost site rankings.
Post Lengthy Content. The more valuable information on a page, the more credible a page appears to google.