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SEO SERVICES

Texas National Marketing -  SEO SERVICE

Our search engine optimization (SEO) process is considered anything but cookie cutter. We understand that search engines are constantly updating their algorithms to reward White Hat SEO strategies and eliminate old Black Hat SEO strategies. As times continue to change, Texas National Marketing focuses on staying at the forefront of the SEO evolution. We continue to update our strategies to match popular search engine updates. In a nut-shell, our strategy is continuously enhanced to assure our clients are achieving the best results and the highest conversion rates. At the end of the day, increased revenue and positive ROI are the driving factors when optimizing websites for superior SEO.

 

Site Structure

 

Keyword Strategy

Running a keyword analysis is one of the most essential aspects of the SEO Process. Keywords inform search engines what a page is about. Choosing a keyword that is actively searched by viewers is of high importance. Each individual site page should have one keyword assigned. The keywords must be carefully chosen, based on the number of searches each month, the difficulty, and competition of the keyword.

Longtail Keywords 

 

Technical SEO Optimization

Technical SEO is the optimization of the backend of a website. There are many aspects of Technical SEO such as:

  • Indexing - We make sure that our clients webpages are indexable by all major search engines.
  • Duplicate Page Elimination - We eliminate all duplicate pages as they are a cause for penalties.
  • Index Prevention - We prevent pages, without SEO value, from search engine indexing. 
  • Fix Broken Links - Broken links are a red flag for search engines and must be removed. 
  • Site Map - Site maps must be continuously updated with all search engines. 
  • Internal Link Audit - An Internal link audit includes optimizing structure and indexing.
  • Page Speed - Increasing page speed is a top priority and a major ranking factor for Google. 
  • Mobile Friendliness - Mobile friendliness is essential for Google rankings. 

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On Page Optimization

On page SEO is the practice of optimizing individual web pages in order to rank them higher in search engines and increase page traffic. On page refers to the content of a page as well as the layout of a web page. Both are essential to SEO ranking and should be optimized. At Texas National Marketing we only produce hight quality content. Our focus is to create top notch and valuable content that produces large levels of traffic, social shares, and backlink creation. Our process starts with implemented specific keywords into each page's copy, optimizing proper H1 and H2 title tags, and creating proper in-bound and outbound links. We also create SEO friendly URLs. The idea is to implement the keyword into every URL

On Page Optimization

On Page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On page refers to both the content and the source code of a page that can be optimized. The three main components to sucessful On Page Optimization are: Technical Excellance, Awesome Content, and Flawless user experience (UX). 

Content Writing

On page SEO is the practice of optimizing individual web pages in order to rank them higher in search engines and increase page traffic. On page refers to the content of a page as well as the layout of a web page. Both are essential to SEO ranking and should be optimized. At Texas National Marketing we only produce hight quality content. Our focus is to create top notch and valuable content that produces large levels of traffic, social shares, and backlink creation. Our process starts with implemented specific keywords into each page's copy, optimizing proper H1 and H2 title tags, and creating proper in-bound and outbound links. We also create SEO friendly URLs. The idea is to implement the keyword into every URL

Professional content writing is included in all of our SEO campaigns. The importance of high quality and informative content cannot be overstated. We study our clients industries and only produce industry expert content. If content is not worth linking to, then its not worthy creating. Our content goal is to produce well written and informative content that is worthy to be published by major publishers such as Entrenprenuer and Forbes.  

Internal Link Optimization

Internal Link Optimization is an essential part of SEO. Often, the homepage of a website has the greatest link value because it has the most backlinks. This link value is shared among all the links found on that homepage. The link value passed to following pages are divided between the links on that page, and so on. It is crucial for to evaluate and improve the internal linking strategy on a regular basis. By adding the right internal links we ensure that Google understands the relevance of pages, the relationship between pages and the value of pages.

Analytics & Tracking

The use of Analytics is essential when tracking a website's number of traffic, visitor demographics, acquisitions, behaviors, and conversions. Texas National Marketing uses top-of-the-line analytical software to obtain qualitative and quantitive research. We then use the research to determine where we can further enhance our client's overall SEO to gain more traffic and encourage more conversions. 

Page Speed Optimization

Internal Link Optimization is an essential part of SEO. Often, the homepage of a website has the greatest link value because it has the most backlinks. This link value is shared among all the links found on that homepage. The link value passed to following pages are divided between the links on that page, and so on. It is crucial for to evaluate and improve the internal linking strategy on a regular basis. By adding the right internal links we ensure that Google understands the relevance of pages, the relationship between pages and the value of pages.

External Backlink Optimization

A website's external backlink portfolio can make or break search engine rankings. Texas National Marketing exercises white hat link building campaigns to ensure that our efforts are influential and long lasting. We specialize in building relationships and submitting well-written and attractive articles to niche related forums, blogs and social groups. The most important aspect of gaining high quality backlinks is to produce content that is worth linking. Naturally, other websites will link to well written articles that portray expertise in a given field. Furthermore, Texas National Marketing's link building strategy includes writing well written articles and teaming up with PR agencies.

 

Every SEO campaign must have a solid link building strategy. Texas National Marketing exercises only solid white hat link building strategies. We are highly experienced at gaining quality PR backlinks, blog backlinks, and educational backlinks.

Mobile Friendly Optimization 

We all know that a large majority of viewers search the internet with their smart phones. You might be on one now. With that said, at Texas Nationals Marketing, we knows the importance of creating a mobile friendly site, that not only loads fast and is appealing, but works well for those using their voice search feature as well. When Houston mobile friendly websites and digital marketing are essential, we are you company of choice.

 Citation Optimization

   Competitive Analysis

Every business has competition. Texas National Marketing knows how to run strategic competitive analyses on competitors. Why reinvent the wheel when you can view the plans with a competitor SEO breakdown. We run SEO analyses on top competitors to gain insights and learn how to surpass the competition. 

Schema Markup 

Schema markup is an essential tool for authoritative SEO. Our schema markup process enables our clients to dominate the Google Snack Pack, provide more information for specific google inquiries, and attract more viewers altogether. Texas National Marketing has mastered schema markup and is dedicated to pushing our clients above the competition. 

   Local SEO

For any business with an online presence, local SEO marketing is an essential aspect when promoting a business' visibility on local based searches. Local SEO is simple aimed at making sure businesses gets found online by people searching in the local area. Without local SEO marketing, a

Local Map Listing

Google's "local pack" is known as the top 3 results in the local listings. Its also known as the Google pack or the Google Snack Pack. This position is highly coveted by local business because of the enhanced organic traffic that it naturally delivers. Texan National Marketing specializes in SEO campaigns that ensure our clients are listed in the Google Snack Pack. Google rewards top sites that are mobile friendly, provide excellent content, and interact socially. 

Summing up the SEO Process, Texas National Marketing illustrates a simple and yet affective strategy for boosting search engines rankings. Success has been and continues to be the driving factor when it comes to the SEO Process. We continue to adapt and overcome, leaving our clients ranking high in search engines and authority in their industry.