- Internal Linking
- Page Titles
- Meta Tags
- Headings & Sub-Headings
- Text Emphasis: Bold (strong) & Italic (em)
- Alt Attribute
- Title Attribute
- HTML Cleanup
- URL Structure
What is On Page SEO?
In Short: On-site SEO enables Google to read and rank your website. Without it, major search engines can’t understand what you are trying to say.
In Depth: On Page SEO is the practice of optimizing the elements of a page in order to rank higher and gain more traffic from search engines. This process includes both the page content along with the HTML source code.
Proper On Page SEO is not only important for helping search engines interpret page content, it also allows users to quickly and clearly understand what a page is about and if it matches the search query of the user. Essentially, proper On Page SEO assists search engines with understanding what viewers actually see and the value provided by a page. This helps search engines deliver content to the user that is considered high quality and completely related to their search keyword.
The ultimate goal for On Page SEO is to make it as easy as possible for both search engines and users to:
- Understand what a page is about.
- Identify that a page provides excellent content and answers the users search query. (This is where keywords come in to play).
- Finds a page useful and worthy of ranking on the search engine results page (SERP).
The content of a page provides the information needed for search engines to rank. Search engines analyze the content of a page to make sure they can deliver exactly what users are searching; for this reason, page content is extremely important. So what constitutes good content? From a search engine optimization perspective, all great content has two attributes. Content must provide an answer for demand and must be linkable.
Good content supplies an answer for demand.
Similar to the markets of the world, information is influenced by supply and demand. The most valuable content is that which provides information supplying the greatest demand. This information could be a Wikipedia article, a video, an image, a sound, or a document; however, it must supply a demand to be considered valuable content.
Good content is linkable (sharable)
SEO Best Practice
On Page Image Optimization
A little known fact about images. There is a lot more to them than just what they portray. Without image optimization, there is no way for Google or any other search engine to actually know what an image is about. This is where the Alt tag comes into play. Every picture should have an alt tag containing the keyword for which the page is wanting to rank. Google relates the Alt Tag to the page and therefore ranks the page more credible.
An Ideally Optimized Web Page
An ideal web page should do all of the following:
- Have relevance to a specific topic (usually a product, service, or single object)
- Include Keyword in title tag
- Include Keyword in URL
- Include Keyword in image alt text
- Specify Keyword several times throughout the content
- Provide unique content about a given Keyword
- Link back to its category page or parent page.
- Link back to its subcategory page (If applicable)
- Provide Link to homepage (Image link in Header will suffice.)